Creating a successful Podcast career through Tiktok – Just a Myth?

One of the social media networks that are growing at the fastest rate is TikTok, which is projected to have more than a billion active monthly users in 2022. A variety of things, including books, cosmetics, and even music, have been influenced by making it big on the site. With such a vast user base, podcasts have the chance to get new listeners.

TikTok may offer users podcasts as they go around the platform, saving them time from searching for them. Depending on the topics they are interested in, users are provided with content via TikTok’s algorithms. By utilizing the TikTok short-form features, podcasts may provide a full program’s highlights and teases.

Out of the five networks we looked at, TikTok has social accounts dedicated to podcasting. The average number of followers/subscribers on TikTok is almost twice as high as on other social media platforms. This illustrates the potential for greater platform impact and reaches with each post.

One of the secrets to victory on TikTok is authenticity. To gain popularity, clips do not need to be highly staged or manufactured. Highlights from episodes, behind-the-scenes footage, and even how to create a podcast are all excellent topics for the platform.

TikTok is a very powerful platform that focuses entirely on user-generated content. How, then, will you provide the ideal content for TikTok’s viewers? Let’s get started with some effective methods for promoting podcasts.

1. Sneak Peak

The easiest approach to building anticipation among your audience is to give them a sneak peek at what’s coming up on your podcasting calendar. TikTok’s short clip format is the perfect vehicle for achieving this without giving too much away. A sneak peek may be a soundbite or video from an upcoming episode, or it could just be a hint to the most recent guest on your show.

You can keep going; the content created by users of TikTok is the ideal canvas for your creativity. A great strategy to engage TikTok’s audience and promote your podcast at the same time is to capitalize on the latest viral TikTok trends. Get your podcast guests involved in a TikTok challenge to go viral!

2. Interact with People

To succeed on TikTok, you must join the vibrant community that is being built there, much like the communities on Facebook and Instagram. Don’t simply distribute material; interact with people in the discussion threads, get in touch with other companies, and join the discussion. Even if it has nothing to do with your podcast, you may share anything you’ve liked or watched on TikTok because you’re engaging with the community as well as developing your brand.

3. Sharing Videos

While participating in the most recent TikTok trends and fads is entertaining, innovative, and may draw in a sizable network, you also need to strongly convey to your podcast’s expanding audience what makes it special. Sharing podcast episodes with your audience is a great approach to introducing them to the core concepts of your research topic in a dynamic and interesting way.

Although the foundation of your podcast is audio and a listening audience, you can use TikTok’s closed captioning tools to make the speech in your podcast into an engaging visual experience. Transform the soundbites from your podcasts into animated waveforms, then let the speech-to-text algorithm add text on top. An audiovisual experience that is ripe for viral growth.

4. Keep the Content Diverse

TikTok has created a platform that moves quickly; therefore, it’s critical that your content creation stays up. Utilizing all the advice above, try to change up your material every day to keep it interesting. If your channel just focuses on self-promotion, your viewers will begin to tune you out. For this reason, podcast suggestions and a variety of life tips are excellent ways to maintain a relationship with your viewers.

5. Share Your Expertise

Since TikTok began as an all-singing, all-dancing app, it has evolved somewhat, and a growing number of people are now using it to learn about anything from science to gourmet kitchen skills. A wonderful method to provide your audience with extra value when they visit your channel is to provide insider knowledge on any topic that your podcast discusses.

You may connect with a diverse audience and show that your podcast contains more of this important information by drawing on your own experience and professional expertise.

6. An Inside Look At The Process

Additionally, for listeners who are only now becoming familiar with your content, these behind-the-scenes glimpses can help them develop a more nuanced knowledge of your presenters and increase their emotional engagement in your podcast.

To give your listeners a glimpse inside the process, take a little time away from your usual podcast production plan to film some video. Your TikTok audience will like the interesting material you produce, and the platform will see an increase in your visibility.

7. Disclosing Your Favorite Podcasts

You all adore podcasts, which unite all of your fans. It’s clear that as a podcast producer, you are passionate about the medium and have a few suggestions to provide, including both popular podcasts and newly discovered gems.

There is no need for competition in the realm of podcasts. Sharing your favourite podcasts with other podcasters creates a network around your show and, more often than not, puts you on their radar so they can promote you to their listeners. Finding overlaps is helpful when engaging with a larger audience. For instance, if you operate a personal financial podcast, sharing podcasts on stocks and shares or inexpensive recipes is a terrific approach to expand without inciting your immediate competitors.

The Conclusion

Integrating TikTok’s population into your social media advertising may increase your ratings and broaden your reach because it is a well-liked platform that is continually expanding. You’ll be able to develop effective promotional content, engage your audience, and connect with them if you comprehend TikTok’s platform and the focus on consumer content.

You’re passing up a significant chance to market your podcast to a large audience if you don’t use TikTok. One of the most well-known social media networks is TikTok, which has over 800 million active users each month.