How has TikTok changed content and engagement across different social media sites? Many people might wonder about this, considering how popular it has become in just a few years.
The video-sharing platform is a hub of entertainment and fun- that too in just a few short clips.
Apart from several privacy accusations and banning issues, TikTok has managed to not only survive but also thrive in the complicated online world. So, what makes it a highly liable and joyful app for millions of users? Keep reading to find out.
If you’ve been living under a rock, then it’s entirely possible that you don’t know about the TikTok app. It is a short-form video platform that allows users to create and upload small videos on any topic they like.
It’s owned by a Chinese company called ByteDance, which initially released it in 2016. Primarily the app is about pranks, short skits, lip-syncing and funny content that can range from a few seconds until 10 minutes.
The user interface makes it one of the most accessible apps to use. You can shoot, edit and upload your video in the same application. Further, adding filters and editing options are also available. Head onto the next heading to learn more about the new user sensation.
The TikTok trends are always in the limelight. Whether it’s about modern dances or posting glow-up videos, the styles followed on TikTok easily make it to other platforms. Cross-sharing across different sites also provides the app with an opportunity for growth and promotion.
TikTok videos are constantly shared on Twitter and Instagram, and people have started using the app themselves. It is why the platform has shown steady growth over the years. Nowadays, people might not use FaceBook, but they love TikTok as it’s trendy and fun.
TikTok introduced short-form videos on its platform. On average, the content posted on the app is a maximum of a few minutes long. This format helps users surf through the application swiftly and not spend a lot of time on a single video. It went to Tiktoks’s advantage as Instagram and other social sites also tried copying the same format on their platforms.
Think of it this way, we have Youtube for extended format information and fun videos, but not everyone has the time to spend hours watching youtube content. So TikTok provided an alternative to traditional vlogs and video creation by adding music and making it short.
It bonded well with the audience, especially gen z, who lack concentration. Youtube shorts and Instagram reels exemplify the Tiktok format that is reigning in the online world.
Have you ever been on TikTok’s for you page? The fun, swipeable, and super creative videos are jumbled up. But, if you ever enter ‘For You,’ it might be too hard to exit. But it will get you hooked for hours.
In simple terms, it’s the main page of the TikTok app, where you’ll find never-ending videos and content posted by people in your location. The algorithm promotes innovative and highly likeable videos, so the user keeps scrolling to the next one.
The page works on something called an ‘interest graph.’ It means that you’ll see content that might be of interest and things you’ve liked before. As a result, the for you page is personalised for every user to build engagement.
Tiktok is a very joyful, usable, and addicting platform. And one of the reasons why it’s so hooking is the loopable content that it offers. For example, when you watch a Tiktok video, it won’t just stop playing on its own. Instead, the content plays on a loop until you manually skip it.This feature may be minor, but it helps the platform to keep the viewers hooked.
If you’ve ever watched a video on other social media sites, you must have seen that once it ends, the screen just pauses. For heavy users, this kind of pause can be off-putting. Therefore, TikTok plays with the viewer’s psyche to keep them wanting more.
Tiktok has over 1 billion monthly active users globally, which gives good competition to FaceBook and Instagram (both of which have been in business for far longer than TikTok). In addition, it means the platform’s marketing opportunities for companies and brands are massive.
If you’ve been an active TikTok user, you must know the app’s stitch and video compilation feature. Users can create duets with videos that are already uploaded on the platform. Additionally, they can stitch content together to create a new one. So, it provides an easy way out for marketing.
For example, if a business partners with multiple influencers, they can ask them to create duets to cut costs. It will provide adequate marketing without going over budget.
With over 750 million users worldwide, TikTok is set to become one of the top-used social media sites. Thanks to its user-friendly interface and fun-to-watch content, people who join this site never seem to leave. The stats are surprising, considering that most countries have doubts about its authenticity and security features.
Recently the app came under fire when reports were published stating that the Chinese government leaked and stored the user’s data from the application. Consequently, many countries have repeatedly blocked TikTok, citing reasons for security and morality. At the same time, others advise the citizens not to download the ‘apparently’ suspicious app.
On the contrary, TikTik keeps rising in popularity, especially among teenagers and young people. This is because the short video format platform proves that creating a fun and creative app will guarantee success.
Every social media user must have used TikTok once in their lifetime. Even if you think that the platform is not for you, one can’t deny that the content is fun to watch and a little addictive. So, what are you waiting for? Just download the app and start making content for your channel. Hint: You won’t be disappointed.