TikTok Shopping-Everything You Need to Know

Do you want to do shopping without opening a web browser? Then, there is good news for you. TikTok has launched a new feature, now you can now on the platform and buy products of your choice. You don’t even need to quit the TikTok application and purchase the products of your own choice. 

Now, retailers in the e-commerce industry can easily promote their products, and customers can buy these on the form-format video platform. Most brands hire influencers for the campaign of their products on TikTok. 

The Brands send the items to celebrities on TikTok who have a lot of followers and ask them to promote their products. TikTok celebrities promote the products by making videos and helping brands to increase their sales. 

Want to know more about TikTok shopping? Then track us below! 

How Customers Can Buy the Products on TikTok?

The process of purchasing a product on TikTok is straightforward and given below: 

• First, when a customer sees a product on TikTok, they will search for the page and profile of the brand. The brands promoting their products on TikTok have a profile of TikTok on which all their products are displayed. So, the customers will visit their page to learn more about the product.
• Multiple products are displayed on brands’ pages, and you can choose any product of your choice. 
• Once you select the product, you can buy that product directly on the TikTok app. This is really a superb platform for buying and selling products.

Tagging Products in TikTok Videos

Brands that are selling their products have the opportunity they can link and tag the products in the TikTok videos. It helps brands to increase awareness about their products. 

The viewers click the tagged products, and after clicking that link, they learn more about that product. Moreover, TikTok directs people to your storefront to make this process more convenient for you and your customers. 

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What is the Trial of TikTok shopping?

Many creators rely on social media platforms to build and grow their businesses. At the initial stage of the TikTok Shopping trial, it was observed that only the fast-growing channels were represented by social commerce for the merchants. So, it is an excellent platform for these merchants to grow their businesses and profit. 

These merchants create their profiles and pages on TikTok. The catalogues of their products are synced with their profile. Any person who wants to buy their products can directly tap on the tagged product, and they will come to the merchant’s profile. 

These merchants can create their TikTok marketing campaigns on their dashboards. Moreover, they can run and optimize these campaigns as well. 

Process of Adding a Shop Link on TikTok:

When you place a product in the catalogues of your TikTok, you have to embed this product in your TikTok video. As a result, you will get more views on TikTok, and your number of customers will increase. In addition, more and more people will approach you to buy your products. 

The process of adding a shop link on TikTok is pretty simple and requires the following steps: 

• Firstly, go to your profile and tap the three dots in the upper right corner of your profile.
• Select the TikTok shop from the creator tool section.
• Some products will appear in front of you. Select these products to add them to your product section.
• Add the new post section and create the new post by selecting the new screenshots.
• Copy and paste the product link from the add to the link section.
• Write general thoughts and features of the product and expand your caption with the TikTok hashtags.

If you have multiple products, you can make TikTok videos for your products, collectively or separately. Also, you can post them by scheduling the videos, or you can post them directly. 

Who Can Use TikTok Shopping?

When TikTok shopping was at its initial stage, only the United States, the United Kingdom, and Canada had this opportunity. Only Shopify-based retailers of these countries could use TikTok shopping. It means that TikTok Shopping was limited to only these countries. This limited approach was to give a fair trial before expanding it to the broader level. 

But later, TikTok announced that their program had been expanded to TikTok world marketing level. So now, it is available in many countries, and many apps are also available for retailers on other platforms. 

Setup of TikTok Shopping

First, you must create a business account on TikTok to set up your TikTok shopping. Furthermore, if you are doing a Shopify business, you must have a TikTok Shopify application. It will help you to create video ads as well as you can track your results. In addition, customers will make their orders, and you will be able to manage your order on Shopify.

The trial is only available partially on TikTok:

1. The customers will view the videos you posted with the TikTok shopping links.
2. By clicking the tags, they will reach your brand’s page.
3. TikTok will move these customers to the store of the retailers, and the checkout process will be completed.

The Use of Branded Hashtags:

Customers never click on a page if they are unaware of it. So, it would be best if you promoted your TikTok activities and opportunities. Create awareness about your brand and products to reach out to more customers. 

Try to make connections with as many people as possible. For example, if an influencer recommends your product, your audience will be increased automatically. 

Conclusion

In short, TikTok shopping is a feature in the app which you can use to sell your products. It allows you to advertise your products and attract new customers. Tiktok has a large audience, so you must use this platform to sell your products.

The people with more followers are often preferred for marketing the brand products. Want to quickly sell your products? Share your products with influencers and ask them to give a review about the quality of your product.