TikTok Video Ideas that Followers will love in 2022

Choosing what to record on TikTok might be challenging at times, but the app has taken the world by storm. We recommend using the TikTok video themes mentioned in the article to promote your business or personal account. No matter if you’re just starting out or need some motivation to break out of a creative rut, there is a TikTok theme for everyone.

Although creating a TikTok marketing plan for yourself doesn’t have to be difficult, the site does require a different approach than other social media platforms. You can even just have fun with it.

It might be tempting to follow every TikTok trend when there are so many of them emerging. But it’s crucial to take your audience’s preferences into account. Join trends that make sense for you, but keep in mind that your brand and your followers will benefit more from genuine social media content.

Away in the Distance

It’s a great way to engage your audience and increase engagement to give them a look inside your company.

Things become more intimate with behind-the-scenes material. No matter how big or small your team is, TikTok concepts that provide viewers with a look behind the scenes will always be interesting. Share simple things like your morning coffee or show your colleagues at work or behind-the-scenes moments from your picture sessions. This sincere manner is valued by followers.

On TikTok, people enjoy seeing the approachable side of businesses, and more views equal more possible new consumers.

Inspiration

To find like-minded viewers and gain their support, use your TikTok account to promote your brand’s guiding principles.

Share your inspirations and any additional material that supports the goals and values of your brand. Your TikTok page is a terrific location to emphasize that your business is more than simply its products.

SevenSeas Swimwear, a sustainable swimwear company, is all about summertime feelings, so it’s not surprising that a gorgeous video, which was taken at the location of their photoshoot, has garnered nearly 2 million views.

It’s certain that your followers will connect with your material if it reflects the vibe of your business.

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Secret Looks

By teasing new items and providing a sneak peek look to your TikTok audience, you may engage your followers and heighten anticipation for impending releases or promotions.

Provide early access to any interesting new items, colours, or other developments your brand is working on. Sneak peeks are another way to get your fans to keep visiting.

The majority of tiktok users chose a well-known song as the soundtrack for an uncomplicated but impactful video in which they presented their most recent product line to their audience and demonstrated how they took product photos.

It’s likely that if something excites you, it will do the same for followers of your brand. Utilize this to create momentum for the introduction of a new product as part of your TikTok ecommerce plan.

Query & Response

Your audience may ask you questions with TikTok’s new Q&A function. It’s the ideal technique to interact with your followers and gain priceless client insights and fresh content concepts.

By turning on the Q&A function, you may let users mark their comments as questions, which will make it simpler for you to find them and respond.

Consult the audience

Asking your audience questions is a guaranteed approach to increase interaction and to learn exactly what your followers think.

What hues will consumers like for the upcoming season? What do users want TikTok to include more of? Give people a chance to participate and express their opinions, and you’ll obtain insightful feedback from your target market.

A certain strategy to increase engagement is for the brand to ask its audience for their opinions after creating this video in response to a follower’s query.

Share Information

Whatever your field or area of expertise, it’s time to share your knowledge. Own your speciality and educate viewers with instructive films, whether you’re dissecting challenging subjects or producing entertaining how-to videos.

It’s a fantastic technique to increase the number of viewers in your target audience and gain followers. Make it a recurring series, and think about creating a TikTok Playlist so that people can see all of your educational pieces at once.

The little-known facts about skincare are revealed in a series that several tiktokers have made. The videos have nearly reached a million views and are also a part of a series that ensures repeat viewers.

Uncertain about where to start? Ask your fans or look for frequently asked niche-related topics online. Start by using searchable listening tools like Answer The Public. Providing answers to frequently asked topics can provide useful evergreen content that readers will keep coming back to.

Tale Time

Everyone enjoys a good story, right? The #StoryTime hashtag is a great place to get TikTok inspiration and enables you to be open and sincere with your fans.

These tales offer insight into your brand and are easy to shoot, ranging from the origin story of your company to your biggest inspirations or even failures. Describe your personal experience or highlight your team. Being genuine with your audience is essential, and what better way to do so than by sharing your own story?

Keep It Up-to-Date

Making material in advance is alluring, and it is effective for other social media platforms. The key to successful TikTok account ideas is balance. Observe special days and occasions, then check TikTok to discover what is popular at that moment. Make sure you’re prepared to respond and produce timely, pertinent material.

It’s not necessary to have complex topical substances. In reality, the finest posts are frequently the simplest! A little video, which the natural deodorant company Wild produced for its fans around Easter, shows their reusable deodorant cases transformed into an Easter treat. Despite being short, it received over 100,000 views.

Final Thoughts

Finding what works for your company and your audience can be a challenge, but these TikTok video ideas are a wonderful place to start. Since many of these film ideas generate more material, you’ll never run out of things to publish.