What is TikTok Advertising? A Complete Guide

Are you fond of using the TikTok application? Then, why don’t you use it to expand your business? TikTok is the platform on which users share videos. The application enables its users to make short videos, which are almost 15-20 seconds long. 

The purpose of this video creation and sharing is to spread fun and humour. However, you can also flourish your business through TikTok advertising. There are around about 689 million active users of TikTok every month. So, imagine how much traffic you can get by advertising the videos on TikTok. 

Furthermore, you can gain good returns and payback from your TikTok advertisement campaigns. The audience of TikTok loves unique and high-quality content. When you create customized content by keeping in view your target audience, you’ll have endless opportunities to grow. 

But how does TikTok advertising work? Keep reading to find out. 

Purpose of TikTok Advertisement

The primary purpose of TikTok advertisements is to create awareness about your brand, and this way, you’ll automatically get some leads. You can create different types of ads to reach a large audience. 

Besides, you can make your TikTok advertising account easily according to your budget and needs. TikTok advertisements are not free of cost however, the initial investment is quite budget-friendly.  

The range of TikTok campaigns is between 50$ to $500, so you can freely choose any option that’s most suitable for you. 

Instant popularity on tiktok? Buy real followers, likes and views!.

Use code 10OFF to get 10% off on all orders temporarily.

Check our products

Can We Do TikTok Advertisements for All Businesses?

TikTok advertisements are not appropriate for all kinds of businesses, and there are some things that you need to consider in this regard. 

However, businesses that want to engage a large audience and are willing to invest some money in it can do TikTok advertisements. You can access a larger audience on TikTok as more than 90% of users of TikTok visit the TikTok application for an hour per day.

Most of the TikTok users are the younger generation. So, if your business has products suitable for the younger generation, then TikTok advertisements can be the best option for you. Moreover, on TikTok, you have an international audience and can run successful campaigns for your business with minimal effort. 

A Step-by-Step Guide to TikTok Advertisement 

The following steps will help you to create a successful TikTok advertisement campaign! 

• Sign up for a TikTok Manager Account

First of all, you need to create a TikTok advertisement account. If you already have an account, you must have a separate login for creating ads. 

Next, provide some helpful and basic information about yourself and your business. After providing this information, your account is ready to create a killer business ad.  

• Creation of the First Campaign

Now the fun has begun, and you can create your first campaign. Provide your descriptive name and select your campaign objective among the available options. 

There are different campaign objectives on TikTok, which include Awareness, Consideration, and Conversions. The budget options can be daily or on a lifetime basis. The minimum amount you need to invest in a TikTok advertisement is $50. 

• Creation of Ad Group and Ads Placement Selection

Now you can place your ad in any section of your choice. TikTok provides you with multiple properties, including the suites of apps, which are also part of the TikTok network. 

Besides, TikTok allows its users to find the best-performing combinations by uploading various assets and building ad variations. TikTok advertisements are evolving, and in future, they’ll offer you more options to grow your business. 

• Selection of the Right Ad Type and Effective Building Ads:

There is a range of ad options on TikTok. Some of these options are expensive, and some are average. All the options may not be affordable for you, so you need to make a wise choice. 

However, the expensive ad options are suitable for more prominent brands. Some of these ads are given below. Let us put a bird’s eye view of these ads! 

1. In-feed Ads

These ads will show your product videos on the “ For You Page .”They make your ads more organic and less intrusive. Moreover, the viewers can engage with these ads by liking, sharing, and commenting. 

2. Top View Ads

As the name mentions, top-view ads appear on the top of the user feed. Whenever the user opens the TikTok application, they will see your ad at the top of their feed. 

Furthermore, these ads can be up to one minute long and are displayed on the entire screen. This type of ad is beneficial for the brands as it boosts awareness of the brand and triggers interactions as well. 75% of TikTok users prefer this type of ad.

3. Search Ads

Other than that, testing search ads are being introduced by TikTok. A sponsored label is displayed on this type of ad, and they appear in the user’s search results. 

When you run your ads in the search results, then these ads start coming in high searches at one click. Moreover, it adds value to your TikTok advertisement campaigns. 

4. Spark Ads

Spark ads convert the existing posts into video ads of TikTok. The organic posts of the brand can be used for advertisement.

5. Brand Takeover Ads

These ads have similarities with top-view ads. For example, brand takeover ads appear in your feed when you open the TikTok application. But what makes it different from top-view ads is that they come with a short full screen, and this ad lasts for 4-5 seconds.

You can have long-term advantages with a small amount of investment. The advertisement you select for your business will depend upon your requirements and budget.  

Conclusion

Shortly, TikTok is the best application for the advertisement of your business. Mostly, young people use TikTok, and when your ads appear on the screen, their interest is being developed in it. 

Make sure your content is of high quality because the young generation strongly resonates with authentic content. Also, they love to engage with brands that are authentic and have valuable content.