10 TikTok Facts And Stats To Know In 2022

The odds are even if you don’t use TikTok, you must have heard the app’s name from someone. Want to check the popularity of the app? Try asking one of Gen Z’ers, and they’ll tell you all about TikTok. 

TikTok is anticipated to overtake Facebook, Instagram, and Snapchat as one of the most popular social media platforms in 2022. TikTok has amazing features, which is why it captured a sizable fan base in a short amount of time. 

The videos on TikTok could be cringe-worthy to some and funny to others, but there’s no denying it’s addictive. Why are users of the app so captivated by it? In this article, We’ll talk about certain statistics and information that will let you know the app’s popularity. So let’s begin.

1.  How Many Downloads Does TikTok Have in 2022?

TikTok is considered the most downloaded app in the world in 2022. Since the beginning of 2022, TikTok has been downloaded 176 million times. These statistics show that TikTok is the first app to achieve 3 over 5 billion downloads. 

According to a report by Sensor Tower, TikTok has had the most overall downloads since the beginning of 2018.

Instagram is the second on the list of most downloaded apps in 2022, with 151 million downloads. Regarding downloads and user popularity, TikTok has surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat.

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2. Number of Active TikTok Users In 2022

Isn’t it surprising that a platform as young as TikTok emerges to the top in such a short time? It owes its popularity to its diversity and unique features it has. TikTok competes with some of the most well-known social media sites like Instagram and Facebook, which have been around for 10 to 15 years. 

Since 2018, the number of monthly active users has been rising, peaking in 2022 at over 1 billion monthly active users. By the end of 2022, 1.8 billion active users will likely be on TikTok.

3. How Much Content Do People Consume on TikTok?

The average time spent on TikTok daily is 95 minutes(over 1.5 hours). The estimated number of users who open the app is 8 times daily. 90% of users access it daily. 

TikTok is currently the most engaging social media app, with users spending an average of 10.85 minutes on each login. 60% of users spend over 10 hours each week on the app. The average daily usage time for TikTok in the U.S. is 33 minutes.

4. Which Country Uses TikTok Most?

Statista reports that as of April 2022, the United States has by far the greatest TikTok viewership, with about 136.5 million individuals actively using the famous social video network. Indonesia, with 99 million TikTok users, is second, Even though TikTok content is censored in Indonesia. With its 74 million users, Brazil is 3rnd on the list of countries that consume TikTok the most. 

5. The Most Engaging App

People use TikTok more frequently than other social media platforms since it offers more entertainment and features.

TikTok showed the most engagement among social media applications during the second quarter of 2022. Users spend an average of 95 minutes per day on TikTok globally. YouTube came in second place, with a daily average app usage time of 74 minutes across all users worldwide. 

Snapchat had the lowest engagement rate among all users worldwide. Due to the highest engagement ratio of TikTok, Facebook and YouTube also developed short videos format for their sites to improve user engagement.

6. Most Famous TikTok Influencers in 2022

Charli D’Amelio is the first person. She was one of the initial content creators for TikTok. She began by posting dance videos that she had either recreated or that she had created herself. With 141.1M followers, this content creator is currently the most popular influencer on TikTok. Presently, Charli works for high-end companies like Prada and Dunkin’ Donuts.

The well-known Italian humorist influencer Khaby is next in line. Khaby Lame did admirably after sharing humorous videos and became popular. 139.7 million followers, he has worked for numerous companies, including Amazon and Boss.

Bella Poarch, another well-known TikToker, has 89.9 million followers. She began frequently posting during the 2020 epidemic and rose to fame shortly after. Her success on TikTok also allowed her to release her album, which became a popular TikTok song with many YouTube views.

7. TikTok Revenue in the Second Quarter Of 2022

In the second quarter of 2022, the video-sharing app TikTok generated more than 41 million dollars in revenue on Google Play in the United States, which accounted for 34% of TikTok’s total revenue through Google Play Store. Germany came in second with around 17.4 million U.S. dollars in revenue.

While France finished in third with 6.81 million U.S. dollars in TikTok revenue earned through the Google Play Store.

(Note: The data doesn’t include revenue collected through the apple store).

8. Countries Where TikTok is Available

TikTok is your place to go for entertaining mobile videos. Most importantly, these entertaining and addictive short videos are accessible in more than 154 nations. TikTok is still accessible in 154 countries worldwide despite being banned in India. 

Additionally, the app has been translated into over 75 other languages. Taliban stated that TikTok would be banned in Afghanistan, although they have not yet put this statement into effect. Following the commencement of the Russia-Ukraine war, TikTok is censored in Russia.

9. World’s Most Valuable Startup Owns TikTok

Bytedance is the business that owns TikTok. Bytedance, which was established in China in 2012 and is currently valued at over $75 billion, is the most valuable startup in the world. The startup has broken the growth records of other startups. 

With over 110,000 employees and 1.9 billion monthly active users across 150 countries, the company generated an astounding $58 billion in revenue in 2022.

10. Brand Promotion on TikTok

TikTok is often referred to as a Gen Z platform Where the only things you can do are dance challenges and watch entertainment. In 2022 it’s a completely different story. TikTok has improvised By including diverse types of content to attract all communities. 

Additionally, it provides a massive opportunity for firms wishing to engage with customers directly after the introduction of in-app shopping in 2021. Top brands on TikTok that effectively use the app for innovative marketing initiatives include Chipotle, Guess, and Nogood.